Nortek is Rebranding to Workzoom!

It's official, we're consolidating our names! With this year's unveiling of our simple, powerful brand promise, "Engage your employees, enlighten your leaders and grow your business", we wanted to follow it up with a streamlined look and feel for our online presence.

Over the last few months, we've had so many great interactions with prospects wanting to learn more about Workzoom… but also wondering who Nortek was, and what Nortek had to do with the solution. To simplify our message to the world, we have decided to shift our focus solely to Workzoom to represent both our software and our company.

What does the name Workzoom represent?

When we first reimagined our user interface a couple of years ago, our goal was to design an experience to help enterprises influence the behavior of their teams, while also providing their teams with the information they need to make better decisions. Workzoom helps enterprises 'zoom in' on every aspect of their business from consolidating their data with HR to tracking with Workforce to growing talent with Talent and paying their teams with Payroll. Workzoom helps businesses of all sizes make the most out of every person hired, every minute worked and every dollar spent.

As for the Nortek team, we're exactly the same! The same clever product team, the same helpful service reps, the same charming sales and marketing people you know and love. The only thing that's different is that the Nortek name fades to the background and Workzoom takes center stage. We can't wait to help you engage, enlighten and grow this year!